Find The Best Insurance Agent Leads. Easily.
Grow Your Business Using Insurance Agents Leads!
Let's face it. Love them or hate them internet insurance agent leads are here to stay. As I've observed in recent reports, 2/3rds of insurance policy shoppers are getting online to get quotes, and this trend is increasing each day. We can't fight it. This is a consumer driven trend so we simply have two options. We can close our eyes, complain and look at our empty plates with our stomach grumbling or we can come to grips with the situation, get a plan and get a piece of the pie.
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Personally I see big opportunities with the web, and I'm not alone. Major insurance suppliers are turning to cyberspace and even establishing sales procedures around internet insurance agent leads. If you would like to jump in and get a slice of the pie, here are five easy steps that can help you to be successful.
5 Steps to Make an Insurance Agent Lead Work For You
Step 1 - Do the math. It astonishes me when I see how few insurance agents really take the time to run the numbers. Let's assume you sell all types of insurance and the average annual profit you acquire per new customer is $1000 (includes cross-sells and up-sells).
If you purchased a hundred leads per week at $10 apiece and only closed 3% of them, how much profit would you have brought in in a year? Would it surprise you to know that would make a net profit of $104,000?
What if you could only do half that many insurance agent leads, but you could step-up your conversion by only 1%? How much would you gain in a year? Fifty insurance agent leads per week at $10 apiece with only a 4% conversion would produce earnings of $78,000.
Now let us assume you could just do twenty insurance agent leads per week, but you're good at sales and get a 10% conversion. What kind of yearly revenue would that produce? With the same variables as the 2 former examples you'd make a yearly profit of $93,600.
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Step 2 - Develop a competitive advantage. As you can see your revenue is dependant on your conversion ratio. If you are able to step-up your conversion you'll earn more revenue with less work. To increase your conversion ratio you need to develop a firm competitive advantage.
Remember on the World Wide Web there's no such thing as an exclusive leads for insurance agents. Even if the insurance agent lead supplier only sells the lead one time, the consumer is likely to shop at numerous sites. This means you need to stick out from the herd. You'll be able to do this by asking yourself the question, "Why me?" Place yourself in the insurance shopper's shoes and ask why should they decide to do business with you over everybody else. Be certain you have a good answer.
Once you have a good solid answer, make sure you communicate that to every prospect in your e-mail, sales pitch and every additional type of communication you deliver to your prospects. If you do this correctly, there should be no question in the potential client's mind about who you are and what makes you unique.
Step 3 - locate a good internet insurance agent leads supplier. This can be a bit tricky. There are many good insurance agent lead suppliers, but also many shady ones as well. Unfortunately the good ones have been hurt by the bad reputation of unethical companies. My best advice is to only deal with companies that are reputable and stand by their products.
Step 4 - Measure your results. This one is extremely important. Make certain you track every insurance agent lead and maintain a tally of the outcomes. Also make sure to track the time that goes into making a sale. For instance, if you get ten insurance agent leads and only 1 converts, how much time did it take to attain that sale? The time would include the time you expended following up on the nine insurance agent leads that didn't convert as well as the 1 that did. Next figure up the value of your time and include that with the price of acquisition. Once you have these measurements, compare the results from your insurance agent leads bought with your results from other sales and marketing efforts. This will help you to see if insurance agent leads are working for you and where you'll be able to better focus your time and resources. It's also a good idea try different insurance agent lead suppliers so you can measure the results and see which ones are delivering the best return on investment.
Step 5 - polish your sales procedure to improve results. As you start working with insurance agent leads and measuring the outcomes, you'll begin to see patterns. These patterns can reveal a lot about your sales process. Are you getting to the prospects too late? Are you losing a good portion after the 1st call? Consider the aspects within your sales method where you see problems. Concentrate on improving these areas. This might seem obvious, but a lot of insurance agents fail to take a scientific approach to their business and suffer the consequences.
Remember formulating a system that works takes time and effort. Be patient and keep working on it. By going through these five steps and continually polishing the methods you should see improvements and working with insurance agent leads can be profitable and even fun.
Recommended Provider of Leads for Insurance Agents
So, if you've read this far, you must be wondering what insurance leads supplier we are recommnending. After an extensive review of all the major insurance leads providers, there was one that stood out head and shoulders above the rest for the following reasons:
- Leads are always fresh and of good quality
- Most generous return policy in the industry
- Leads are verified by quality control before they ever come across your desk
- Less competition over leads. Leads can be rarely sold to up to 5 agents, but normally around 2-3 agents per lead
- Sign up with no setup fees or long-term commitments
- Leads are customized with only the information that you want
- Leads are delivered in real-time
- Live transfer of leads by phone. As soon as they enter their information for a free quote, they can be instantly connected to you by phone while they are still in the buying mindset.
- Last but not least, great customer service!
To put it shortly, these insurance leads will exceed your expectations!
Since Insure4Cheap does not directly offer insurance agent leads, we did not take recommending a leads provider lightly. We extensively reviewed all the major insurance leads providers and found InsuranceAgents.com with their lenient return policy and great customer service to be the best bang for your buck and rate of return on your investment. We are sure that you will think so too!
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